Thursday, September 14, 2017

How To Prepare Yourself For The Modern Buyer


3 Ways To Ace Your Seller’s Espionage 

There is a lot of advice out there directed towards buyer or sellers. As a buyer, people know to be aware of their budgets, to be preapproved for a mortgage, know important details about the commute time and school districts.

As sellers, most people have heard that they need to clean and declutter, and renovate or upgrade and price to sell.

In these technological times where everyone can get a certain level of access to information

Are you tech savvy enough to sell your house?

No, we are not suggesting you wire your house for smart systems. (Which, if you do your research, may not be a bad idea!) We are talking about seller espionage!

What does that mean?

Buyers know to consider comparable homes and to look at price and features. They are aware of local prices per square foot, and perhaps even city development plans when buying a home. They know what the most and least expensive house is in your neighborhood. They know which houses have been renovated and which are in original condition.

When shopping for a tract home or even a particular neighborhood, buyers can determine how much they are willing to pay fairly easily using the MLS, or Multiple Listing Service. It can be as simple as looking at the recently sold homes in the neighborhood on Zillow. It is now easier than ever to look for the perfect home in the proper price range.

Now more than at any previous time in history, buyers have access to information about your house. If you want to sell your house fast, you need to know what information buyers use to help them make the decision. Do you?

If you haven't done so already, now is the time to do a little spying. Take the time to research online how your house is presented. A little sleuthing could save you a lot of embarrassment! Think of it as seller espionage 😉 

Knowing These Buyer Resources Can Make Or Break Your Sale

1. Buyers Review Public Records

When shopping for a house, buyers look at public records that are easily available online. Your municipality’s county clerks’ office or state has public records that can provide useful insights like past sales history and tax assessments. 

This public info may help determine what’s reasonable for a property in the area — and give a sense of what tax payments will be. 

All at the click of a few buttons.

Buyers know that this information is a lot more reliable than information listed on real estate sites where information may be incomplete or not properly transferred.

At left: Artist's interpretation of an actual County Assesor's website.

What To Do:

🔶 Know what information is available about your house on government sites and be prepared to discuss it.

2. Buyers Use Google

Everyone uses Google, but buyers use it to look for popular neighborhood amenities, especially if they are moving from a different region.

seller-espionage-how-to-sell-house-fast-no-agent-need-cash-now-phoenix-az-turn-my-house-to-sold.jpgThere are certain neighborhood features that appeal to nearly everyone and increase the value of the homes near them. These are the must-have amenities such as highly rated schools, easy highway access, and shopping, restaurants, medical services, and recreational facilities. 

A lot of buyers check the walkability score to nearby amenities and access to public transport.

They also look for new construction developments that can signify growth, such as new streetscaping or street-widening projects, or construction of new shopping centers or schools. Smart buyers check for things like nearby train tracks, neighbors with run down homes, and nearby foreclosures – all of which can drag down a property’s value.

What To Do:

🔶 Google your neighborhood and be aware of what your search shows up. Have answers to potential questions ready.

🔶 Stay current with any planning developments your city may be planning for your area. Especially commercial developments which could negatively impact a neighborhood’s value with increased noise and traffic. Be prepared to address any concerns.

🔶 Have you Googled your own address? Is Google Street View actually showing your house, or is it showing the house across the street? Is the image of the house in similar condition to what you are selling? Knowing these things and addressing issues is important in this digital age.


In the example above, a house address in Google is consistently shown as the ugly loading dock of the school across the street! The real estate agent never checked and didn't understand why buyers were put off!

3. Buyers Use Online Real Estate Sites

Buyers use sites like the MLS, Zillow, and other popular real estate sites to preview houses. 

It is the easiest way to cut down on the properties they must actually visit. In some cases, the information on these sites is missing or incorrect. 

They may still be displaying the images of the house before you bought it and fixed it up. 

Even worse, they may be displaying a standard icon with no actual image available!

What To Do:

🔶 Take the time to have your best and latest images displayed on these sites. Some will charge and others will just require your time.

Knowing how buyers shop for houses in the digital age is important to any seller. If you look up and verify your house’s online profile, you will be in a much better position to address any questions or concerns presented by a potential buyer. 

Successfully using the government assessor’s sites, Google and the top real estate sites will make your sale much quicker and easier!

If selling your house is not a task you can take on right now, we can help.

We offer a simple and better way to sell your house fast.

Contact us to get a free, fast and accurate offer today.

If your home is still on the market, fall can be a very stressful time. Most people are not focused on buying a house at this time of year. The holidays are coming up and the selling season is winding down. This may extend the time it takes to sell your property.


If selling during the fall isn't something you wish to consider right now, we can help.
If you have come to the realization that it is time to move right now to have a better life, but your house isn’t ready for market, we can help.

If you are juggling too many responsibilities to sell your house yourself this fall, then there are people who specialize in the sale of properties "as is" - usually within a week to resolve the situation quickly. We have a team of professionals able to assist you immediately.

Contact us for details.

Turn Your House To $OLD!